BRIEF
Assist in a unique collaboration between eBay & LadBaby to send Buzz Lightyear into space and auction him off for charity.

CAMPAIGN
LadBaby had been in touch with us for a while when eBay asked them to raise awareness of their pre-loved toy sales. As if three partners weren't enough, Disney Pixar was working with eBay to celebrate the release of Toy Story 4.
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We launched a Buzz Lightyear toy into space, filming the flight in 4K. LadBaby accompanied us on the launch, documenting the exciting launch process, and then auctioned the toy off on eBay. The proceeds from the auction went to support "Together for Short Lives", whose work supports seriously ill children and their families.

RESULTS
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over 500,000 views on YouTube
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7 million views on Facebook
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worldwide national news coverage