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AMAZFIT
SENDING THE T-REX 2 TO SPACE
Fit for any environment
200,000+
YOUTUBE VIEWS
PRESS MENTIONS
FROM OUTLETS WORLDWIDE
FULLY FUNCTIONAL
AT -65°C
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Mission
Demonstrate the durability of Amazfit's T-Rex 2 smartwatch by sending it into space
Amazfit came to us looking to push their new smartwatch model to its limit. As a nod to the product’s durability, we sent the T-Rex 2 model on a trip to space and back, where it was fully exposed to the elements.
Execution
We designed and manufactured a bespoke launch vehicle to present the T-Rex 2 smartwatch from Amazfit on it’s journey to space. Footage of the craft was captured using a 4K HDR camera system, for incredible footage of the watch as it ascended over 100,000 feet above the Earth and subsequently came back down.
We created video edits incorporating real-time environmental data from the launch into the footage, to demonstrate the T-Rex 2’s impressive durability even in the harsh conditions of space. In the final edit, we also included engaging behind the scenes content covering the features of the smartwatch, the spacecraft’s design phase through to launch and chase down, interspersed with close-ups of the T-Rex 2 model.
The campaign was a massive success, receiving international press coverage and garnering hundreds of thousands of cross-channel views on social media.