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MICHAEL BUBLÉ
AN OUT-OF-THIS-WORLD MUSIC VIDEO PREMIERE
Taking Michael Bublé's 'Higher' to brand new heights
74,000 + VIEWERS
ON YOUTUBE LIVESTREAM
PRESS MENTIONS
AROUND THE WORLD
TOP 20 SONG
IN THE UK SINGLES CHART
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Mission
Debut Michael Bublé's new single and title track of his upcoming album, 'Higher', 100,000 feet above the Earth
With five UK Number 1 albums under his belt, it seemed that there was nowhere else for singer Michael Bublé to go — until he set his sights on the stratosphere. To celebrate the release of his single 'Higher', Michael wanted to showcase the song's music video all the way up in space.
Execution
We scripted and filmed a series of videos showing Michael searching for a way to get his new video ‘higher’, each released on social media over the week leading up to the music video’s debut date.
We built a Michael Bublé inspired spacecraft, decorated with Higher’s album artwork, and launched it into space carrying a space-optimised digital display. At the craft’s peak altitude, we activated the screen to play the music video in full, debuting the footage on a YouTube live broadcast.
The livestream was watched by over 60,000 fans, with the music video since garnering a massive 9 million views, and Michael’s album ‘Higher’ later going to Number 1 on the UK album charts.