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CALL OF DUTY ENDOWMENT BOWL
CELEBRATING 2022'S C.O.D.E BOWL
Want the trophy? Come and get it!
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ACROSS SOCIAL MEDIA
50,000 IMPRESSIONS
ACROSS SOCIAL MEDIA
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Mission
Send a message to competitors of the 2022 C.O.D.E Bowl
The Call of Duty Endowment Bowl is the Endowment's annual charity event raising money and awareness for veteran employment. Ahead of the 2022 tournament, C.O.D.E wanted to challenge the next set of competitors with the help of the U.S Space Force, the Bowl's previous winners.
Execution
We launched the C.O.D.E Bowl trophy into space, decorated with a written message from its previous winners: come and get it!
The trophy's journey was captured in stunning 4K HDR as it travelled through space, taunting the next tournament's competitors as it floated high above the Earth.
The final video was shared on C.O.D.E social channels ahead of the upcoming tournament, and the launch was reported on internationally by outlets such as Gizmodo, Esports News, and the Daily Star.