We modified a CRT TV set to show clips from heart-breaking interviews with these children, intending to launch it from Cox’s Bazaar, the world’s largest refugee camp. Due to proximity to Myanmar and the risk of travelling into their airspace, we launched from Bogra, but visited the camp to conduct a series of tethered launches and combining the footage to maintain the clarity of the message.

Operating in a refugee camp in Bangladesh was a huge technical challenge. Without the infrastructure we unthinkingly rely on in industrialised nations, acquiring gas, filling the balloon and regulating the temperature of the camera equipment all required rapid field adjustments to our process to secure the result.

The campaign won a D&AD Award for Branded Content and Entertainment, receiving media coverage around the world.