SENDING KETCHUP FROM MARZ INTO SPACE
Ketchup made from little green... tomatoes?
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GRAPHITE PENCIL WINNING
Celebrate the launch of the Heinz Marz edition ketchup, made from tomatoes grown in Martian conditions
For a fitting launch of the special edition tomato ketchup, Heinz came to us to launch the extra-terrestrial sauce 100,000 feet above the Earth.
Working with the Aldrin Space Institute at the Florida Institute of Technology, Heinz grew tomatoes in environmental conditions identical to those found on Mars. Following the growth of the Martian crop, they released three scientific papers about their findings, which could shape the future of extra-terrestrial agriculture — and they made the tomatoes into a bottle of their famous tomato ketchup, of course.
To celebrate their achievement, we launched a bottle of the sauce into space, capturing incredible footage of the ketchup floating above Earth.
Heinz released footage from the flight to promote their experiment and celebrate the step in Martian agriculture. The project amassed tens of thousands of views across social media and received international press coverage, winning a D&AD Graphite Pencil.
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