REDMI NOTE 7
Showcasing out-of-this-world technology
INCLUDING THE BBC
VIEWS ON A XIAOMI VIDEO
Promote the release of the Redmi Note 7 smartphone with a spaceflight
Ahead of the Redmi Note 7’s release, Xiaomi came to us looking to showcase the phone’s extreme battery life and stunning camera by sending it on a journey 100,000 feet above the Earth.
We took two handsets and integrated them into a bespoke launch vehicle that travelled over 100,000 feet above the Earth. One was exposed to the elements to test the handset’s durability and power retention, while the other was stored inside a secure XPS foam unit and set to take photos every 5 seconds throughout the flight, using the phone’s 48MP dual camera.
Footage from the flight, unedited images captured from the phone, and statistics that demonstrated the phone’s performance formed the backbone of a promotional video we created to showcase the phone on its introduction to UK markets.
The video was shared online to instant attention — the campaign achieved national press and millions of cross-platform views.
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