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YOUTUBE
TAKING ORIGIN OUT-OF-THIS-WORLD
Origin leaves Earth
100,000+ VIEWS
ON INSTAGRAM
60,000+ VIEWS
ON YOUTUBE
100M+ VIEWS
ON SERIES PREMIERE
MISSION
Conduct a world-first trailer drop in space for YouTube Original’s flagship sci-fi horror show 'Origin'
Ahead of the release of their new show 'Origin', YouTube came to us to put together a cosmic look at the show's trailer, presented by starring actor Tom Felton.
EXECUTION
We modified a Google Pixelbook to operate in the harsh environmental conditions of space, before launching it 100,000 feet above the Earth. We launched the laptop alongside a 360° camera, creating an immersive VR video experience to highlight YouTube’s recently introduced support for 360° content.
Heads-up display-style CG infographics and Easter eggs were added in post-production, matching the designs used in the world of the show for maximum relevance. The entire launch process was documented as extending legacy content to build anticipation for the show.
The promotional video was posted on Origin’s YouTube channel, amassing over 60,000 views, and the first episode of the show has garnered over a million views.
CAPABILITIES
WHERE TO NEXT?