HyperX’s Orbit Cloud S headphones mounted on a transparent headphone stand in space with the Earth in the background

KOVEN | 360° MUSIC VIDEO

 

BRIEF

Create an immersive 360° music video for KOVEN’s new EP Reality Reach.

Man and woman looking at each other pensively

CAMPAIGN

Working with sponsor Jagermeister and EDM artist KOVEN’s label Monstercat, we launched the EP held in the hands of Monstercat’s mascot, filming the flight with our proprietary 360° camera system. We then pulled the footage together, designing a brand-specific heads-up display system overlay to highlight key data about the launch environment and cutting together exciting moments from various stages of the flight into an immersive 360° music video for the single “Do You”.

Dr Alex Baker wearing action camera, holding a spacecraft before launch

RESULTS

  • 250K+ views

  • shortlisted for Best Interactive Video at Austin Music Video Awards 2018