Perspex tray containing botanicals for making gin (juniper berries, citrus peel, cassia bark, and more) floating in space above earth

THAT BOUTIQUEY GIN COMPANY | MOONSHOT GIN

 

BRIEF

Create a truly unique gin experience by launching botanicals out of this world.

Perspex tray containing botanicals for making gin with clouds and Earth in background

CAMPAIGN

An incredible collaboration, That Boutiquey Gin Company approached us to send a sample of botanicals from their new gin, Moonshot, into space, to advertise the fact that they include a sample of genuine lunar meteorite in the mix of every batch.

We went one better, launching the entire batch of botanicals for their initial run into space, creating a gin distilled with a truly unique selling point. This collaboration is ongoing, with Sent Into Space launching cargo for the client on a regular basis as new batches are produced.

Perspex tray containing botanicals for making gin (juniper berries, citrus peel, cassia bark, and more) floating in space above earth as high-altitude weather balloon bursts

RESULTS

  • Moonshot is now stocked by major supermarkets across the UK

  • Multi-award winning

  • National press coverage

  • Multiple industry awards:

    • San Francisco World Spirits Competition 2019 — Double Gold 

    • The Gin masters 2019 — Master 

    • Drinks Business Awards 2017 — Best Design & Packaging 

    • International Wine & Spirit Competition 2017 — Silver Outstanding 

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