Sony portable TV showing Kelvin Jones music video in space with Earth in background

SONY MUSIC GROUP | KELVIN JONES

 

BRIEF

Create a stunning music video for Reddit breakout musician Kelvin Jones.

Kelvin Jones on set for his music video Call You Home

CAMPAIGN

We retrofitted a modern display into a classic portable Sony TV set, allowing it to operate in the harsh environment of space. An intimate performance of Kelvin’s debut song Call You Home was filmed playing on the screens in space. To capture the epic shot of the TV set landing in Kelvin’s living room set in rural Wales, we reversed the footage on the screen and released it from off-screen, with Kelvin learning to sing the closing lines of his song backwards!

Vintage portable Sony TV in space showing Kelving Jones music video

RESULTS

  • 1.8 million views on YouTube