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BRIEF
Help Jameson convince people that they were launching a new line of ‘space-aged whiskey’ as an April Fool’s Day prank.
CAMPAIGN
We built a bespoke launch vehicle incorporating Jameson branding and launched a bottle of their flagship whiskey into space. The bottles had joke labels matching the traditional Jameson design, advertising their ‘space-aged’ quality.
On the launch day, we invited the Jameson team to attend the launch and recovery to create an extensive behind-the-scenes documentary for once the true nature of the stunt was revealed.
Further to the hero flight, we also launched a number of cargo flights carrying additional bottles of whiskey into space, which were subsequently distributed to influencers and mixologists at some of the world’s most exclusive clubs, creating a prestige drinking experience to elevate the brand’s reputation as a premium beverage.
RESULTS
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9 million cross-channel views
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45,000 email signups
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Jameson’s most successful social campaign to date, garnering a personal congratulations to the marketing team from Pernod Ricard himself.