Iceland chicken nugget floating in open space above earth

ICELAND | NUGGET IN SPACE

 

BRIEF

Celebrate 50 years of Iceland and raise awareness of their status as the UK’s top seller of chicken nuggets.

Iceland chicken nugget floating in open space with glowing earth in background

CAMPAIGN

Iceland asked us to launch a chicken nugget into space to mark their 50th anniversary of trading. As the biggest retailer of chicken nuggets in the UK, beating Aldi and Tescos for the crispy, bite-sized crown, it made sense for Iceland to launch the nation's favourite chicken nugget.

From a site in rural Wales, the nugget travelled through the Earth’s atmosphere to an altitude of 110,000 feet (that’s 33.5km) where it floated in the region known as Near Space. Being a frozen nugget, it was unbothered by the low pressure and the extremely cold temperatures, which drop as low as -65°C!

Iceland_2.jpg

RESULTS

  • 100,000s of cross-platform video views

  • Featured on ITV News, Fox News, and TV Asahi in Japan

  • Press coverage from Metro, Express, LadBible, ITV News, The Standard, Business Insider, CNN, The Sun, The Daily Star, The Irish Post Yahoo!, MSN News, Daily Mirror, Daily Mail and 100+ more international sources.