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BRIEF
Celebrate 50 years of Iceland and raise awareness of their status as the UK’s top seller of chicken nuggets.
CAMPAIGN
Iceland asked us to launch a chicken nugget into space to mark their 50th anniversary of trading. As the biggest retailer of chicken nuggets in the UK, beating Aldi and Tescos for the crispy, bite-sized crown, it made sense for Iceland to launch the nation's favourite chicken nugget.
From a site in rural Wales, the nugget travelled through the Earth’s atmosphere to an altitude of 110,000 feet (that’s 33.5km) where it floated in the region known as Near Space. Being a frozen nugget, it was unbothered by the low pressure and the extremely cold temperatures, which drop as low as -65°C!
RESULTS
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100,000s of cross-platform video views
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Featured on ITV News, Fox News, and TV Asahi in Japan
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Press coverage from Metro, Express, LadBible, ITV News, The Standard, Business Insider, CNN, The Sun, The Daily Star, The Irish Post Yahoo!, MSN News, Daily Mirror, Daily Mail and 100+ more international sources.