HyperX’s Orbit Cloud S headphones mounted on a transparent headphone stand in space with the Earth in the background

HYPERX | ORBIT CLOUD S

 

BRIEF

Promote the HyperX Cloud Orbit headphones with an action-packed trailer leveraging the brand’s influencer talent.

Sent Into Space engineers making final checks to a spacecraft

CAMPAIGN

To reflect the full 360° immersive audio environment created by the Cloud Orbits, we created a truly stunning 360° presentation. We designed a rotating plinth to display the headphones, with an altitude-controlled trigger to initiate the spin at a suitably spectacular height.

Three of the world’s biggest Twitch streamers joined the launch team for the day. Launching from a private airfield, it was a logistical challenge to get the comprehensive production team over to the projected landing site in time. We arrived just seconds after touchdown where the rig had deployed smoke grenades to mark the spot in a truly dramatic fashion. Our drone pilot managed to secure the incredible shot of the streaming talents rushing to recover the Cloud Orbits, surrounded by red smoke and lit by the setting sun.

Sent Into Space recovery team celebrating a successful space launch

RESULTS

  • 65,000 views on YouTube
     

"To promote the launch, we took part in a promotional film sending a HyperX Cloud Orbit S into space through a company called SiS (Sent into Space).

We spent the day filming at an airfield in an armagedon style narrative. This was a really fun experience!"

Valkia, Twitch Streamer