BBC Four logo floating in space with red curtains either side and earth in the background

BBC | BBC FOUR IDENT

 

BRIEF

Create a channel ident in space for BBC4.

 BBC Four logo floating in space with red curtains either side, Sun & Earth in background

CAMPAIGN

We recreated the iconic BBC Four logo as a lightbox, framing it with curtains that would part once the craft reached altitude in a dramatic reveal and incorporating a bespoke electronic timer system that would illuminate the lettering at random intervals once the craft reached altitude.

RESULT