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Campaign Journey
With so many opportunities to take advantage of and so many ways to harness the awesome power of space to promote your brand, a campaign can easily become overwhelming.
Our framework for planning and executing a campaign helps all parties involved stay on the same page and deliver an incredible result.
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IDEA GENERATION & STRATEGY
Our projects start with a consultation meeting to get to know your brand, your marketing goals and your vision for the campaign.
Following the meeting, we'll develop a raft of unique creative ideas to create a dazzling spectacle in space. But the content is only half the battle...
We leverage our comprehensive understanding of modern marketing principles to develop a delivery strategy that’s tailored to your media channels and audience. Timing, placement, and tone all influence our creative direction, giving you the best shot at maximising impact.
Pre-Production
Our Projects Team will get to work securing launch clearances and determining optimal flight conditions, while our engineers develop the launch vehicle and bespoke feature presentation that will deliver the final result.
Our creative department will also work with you to finalise details of creative assets to be used during production and delivery.
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Production
A successful space launch is much like a successful film shoot: both rely on precise timing and coordination of a team aligned by a singular purpose.
While our engineering team prepares to launch the craft into space, our videographers make final checks on the shot composition and document the launch and recovery process to tell the story of the spaceflight.
We can capture every important moment throughout the project in a variety of styles to suit your brand tone.
Post-Production
The groundwork laid during idea generation and pre-production means our team can work rapidly to deliver a stunning and professional result within a matter of days.
Depending on your brand voice and the tone of the campaign, we can edit assets in a range of styles to suit: check out the difference between this in-depth documentary-style edit we created for Adult Swim’s Rick and Morty, the fast-paced, influencer-led narrative for HyperX and the uplifting, powerful short film for BRAC’s campaign to raise awareness of the Rohingya Muslim refugee crisis.
Delivery
Your marketing strategy will set out the optimal timings, channels and placements for your marketing efforts. Each channel and placement will have unique filetype, format and dimensional requirements, as well as different creative considerations.
Wherever your results will be used, our team is skilled at designing content to those requirements and advising on delivery strategy. We’ll even help draft press releases and marketing copy, as well as equipping you with a raft of useful and exciting quotables to adeptly respond to scientific questions or social media comments.