Digital screen floating in space with earth in the background playing the music video to Michael Bublé’s song Higher

MICHAEL BUBLÉ | WARNER MUSIC

 

BRIEF

Debut Michael Bublé’s new music video for Higher in space.

Sent Into Space spacecraft with with Michael Bublé album cover image covering the body of the craft

CAMPAIGN

We scripted and filmed a series of social media sizzler videos showing
Michael searching for a way to get his new video ‘higher’, released over a
week leading up to the debut date for the new music video. We built a
Michael Bublé inspired spacecraft decorated with the album artwork, and
launched it into space with a digital display optimised for the extreme
environment. At peak altitude, we activated the screen and played the
music video in full, debuting the footage on a YouTube live broadcast to
thousands of excited fans.

Digital screen in space with earth in the background playing the music video to Michael Bublé’s song Higher

RESULTS

"I just want to share my thanks to the whole Sent Into Space team
for making my crazy idea come true. I can hardly believe that you
folks managed to build a Michael Bublé space craft, plan and
execute a space launch, write, film and edit all the videos for the
campaign all within the space of a week! I loved working with you
and I frankly don’t know how I’m going to top this for my next
album."

Michael Bublé