BRIEF
Debut Michael Bublé’s new music video for Higher in space.

CAMPAIGN
We scripted and filmed a series of social media sizzler videos showing
Michael searching for a way to get his new video ‘higher’, released over a
week leading up to the debut date for the new music video. We built a
Michael Bublé inspired spacecraft decorated with the album artwork, and
launched it into space with a digital display optimised for the extreme
environment. At peak altitude, we activated the screen and played the
music video in full, debuting the footage on a YouTube live broadcast to
thousands of excited fans.

RESULTS
"I just want to share my thanks to the whole Sent Into Space team
for making my crazy idea come true. I can hardly believe that you
folks managed to build a Michael Bublé space craft, plan and
execute a space launch, write, film and edit all the videos for the
campaign all within the space of a week! I loved working with you
and I frankly don’t know how I’m going to top this for my next
album."
Michael Bublé