Rick and Morty’s Space Cruiser in space playing season 5 episode 1 on a screen with Planet Earth in the background

ADULT SWIM | RICK & MORTY SEASON 5 PREMIERE

 

BRIEF

Premiere Season 5 of Rick & Morty in space.

Scale model of the Rick and Morty’s Space Cruiser with a screen embedded in the dashboard of the spaceship

CAMPAIGN

We built two detailed scale models of Rick’s ship with digital displays integrated into the dashboard. Both were launched into space over Las Vegas, capitalising on the alien landscape of the Nevada desert.

During the ascent, we showcased fan-submitted characters created using gorickyourself.com, before debuting the video in space and filming it playing above the Earth. Exterior shots of the smaller craft allowed us to create the illusion of a full-sized space ship in editing. The final video was released on Adult Swim as the first viewing of the opening episode of Season 5.

Rick and Morty's Space Cruiser floating in space over Nevada Desert

RESULTS

  • 290,000 views on YouTube

  • National and industry press coverage including CBR.com, GEEKSPIN and The Modern Creatures