Premiere Season 5 of Rick & Morty in space.
We built two detailed scale models of Rick’s ship with digital displays integrated into the dashboard. Both were launched into space over Las Vegas, capitalising on the alien landscape of the Nevada desert.
During the ascent, we showcased fan-submitted characters created using gorickyourself.com, before debuting the video in space and filming it playing above the Earth. Exterior shots of the smaller craft allowed us to create the illusion of a full-sized space ship in editing. The final video was released on Adult Swim as the first viewing of the opening episode of Season 5.
290,000 views on YouTube
National and industry press coverage including CBR.com, GEEKSPIN and The Modern Creatures