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Houston Texans & Bud Light Pour the World’s First Ever Beer in Space

  • Writer: Sent Into Space
    Sent Into Space
  • 2 days ago
  • 2 min read
A view of the Earth from space with Houston Texans and Bud Light logos above it

Despite being the youngest franchise in the NFL, Houston Texans has fast become a footballing force to be reckoned with and have won a whopping eight AFC South division championships since their founding in 1999. With January’s hotly-anticipated Space City presented by Bud Light game on the horizon, the Texans were looking for a fun and unique way to drum up excitement for the big fixture.


A Cosmic Bud Light Pour and a Fleet of UFOs


With the city of Houston being inextricably linked to the historic Apollo program, it made perfect sense to introduce something space-related into the mix. On their latest mission, Houston Texans and Bud Light teamed up with Sent Into Space to pour the world’s first-ever beer in space! If attempting a cosmic pour wasn’t enough, the Houston Texans and Bud Light also decided to launch a bevvy of special-edition beer cans beyond the atmosphere to transform them into UFOs... that’s unidentified fermented objects, of course, for lucky fans to enjoy during the game.


A collection of Bud Light boxes floating high above the Earth in a net

Engineering a Robotic Bartender


To bring the Cosmic Pour concept to life, our tech team designed and built an uplink-controlled robotic astronaut arm – containing multiple high-tolerance, temperature-graded motors – to tightly grip a spacefaring Bud Light, as well as a plinth-mounted glass to pour the can’s extraterrestrial contents into. Since temperatures in the upper stratosphere can reach a positively frosty -76°F, we were sure to adorn the astronaut glove with an array of concealed heating elements to reduce the chances of the beer freezing during the flight.


A view of a Houston Texans and Bud Light branded robotic bartender in a workshop before launch

Pouring a Beer in Space


With the Cosmic Pour spacecraft built and a fleet of can-carrying cargo vessels ready and waiting, we fired up the high-altitude launch platforms and watched as they ascended to over 40km above the Earth’s surface. For the record, that’s even higher than Felix Baumgartner’s stratospheric Red Bull skydive! Did the beer end up freezing in the icy clutches of space? Did it froth uncontrollably when exposed to a near-vacuum? Or did the Houston Texans x Bud Light space mission successfully make history? No spoilers here; you’ll have to watch the out-of-this-world footage to find out…



Get in touch now to find out how we can help you undertake your own world first!

 
 
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