Bottle of Heinz Marz edition tomato ketchup in space with Earth in the background partially covered by clouds

HEINZ | MARZ KETCHUP

 

BRIEF

Help Heinz make headlines with their ketchup made from tomatoes grown in Martian conditions.

Tomato greenhouse with astronaut inside

CAMPAIGN

Heinz worked with the Aldrin Space Institute at the Florida Institute of Technology to grow tomatoes in the conditions found on Mars, releasing three scientific papers about their findings which could shape the future of agriculture on other planets.

To celebrate their impressive achievement, we launched a bottle of the sauce into space, shooting it floating above the Earth in all its glory. The images were used to promote the experiment in Heinz’s press releases around the project.

Farmer picking ripe tomato in greenhouse

RESULTS

  • 30,000+ cross-platform views

  • CNN, The Express, Entrepreneur.com and over 50 other press mentions