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MOZILLA FIREFOX
BILLIONAIRE BLAST OFF
Banishing Big Tech billionaires to keep online data private
BROADCAST
AT TWITCHCON
GLOBAL
MEDIA COVERAGE
INTERNATIONAL
CAMPAIGN ENGAGEMENT
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Mission
Launch a band of Big Tech billionaires into space.
Firefox’s Billionaire Blast Off campaign was launched to rally against Big Tech magnates scooping up peoples’ data online, enabling the public to design their very own cartoon billionaires and blast them into space. Mozilla asked us to build a rocket that could launch these affluent avatars on a one way trip off-planet to keep their prying eyes out of our personal data … for good.
Execution
Our tech team created a delightfully Buck Rogers-esque rocket comprising an additively-manufactured internal honeycomb structure – to ensure an optimum strength-to-weight ratio – a trio of space-capable digital displays inset into the rocket’s portholes and laser-cut acrylic flames to introduce an element of dynamic flair to the proceedings. Firefox live streamed the rocket launch at TwitchCon 2025, thrilling show attendees with out-of-this-world footage of the billionaire avatars embarking on their extraterrestrial exile – for a delightfully tongue-in-cheek experience that the audience members wouldn’t soon forget.