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BEN AND JERRY'S
BEN & JERRY'S X NETFLIX'S SPACE FORCE — IN SPACE
Sending ice cream to the moon (well, almost)
GLOBAL COVERAGE
40+ ARTICLES
50,000+
CROSS-CHANNEL VIDEO VIEWS
100,000+
SOCIAL MEDIA IMPRESSIONS
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Mission
Create an out-of-this-world announcement of the new Ben & Jerry's flavour
In association with the Netflix original Space Force, Ben & Jerry’s introduced ‘boots on the moooo’n’, a limited edition space-inspired flavour. They decided that the most fitting way to announce the new flavour was by sending a tub of the ice cream into space, Space Force-style.
Execution
We launched the tub of ice cream over 100,000 feet above Earth on purpose-built staging, tracking environmental conditions as it went. We captured the tub's journey in spectacular 4K HDR for incredible footage of the out-of-this-world flavour floating through space.
The tub made it back to Earth safely — and with temperatures dropping to -60°C in the stratosphere, we can confirm that the ice cream returned beautifully chilled and absolutely delicious.
We created all the video edits, incorporating real-time environmental data from the launch into the footage to reflect the ice cream's Space Force-style journey through space. The resulting footage was shared to Ben & Jerry's and Space Force socials, receiving tens of thousands of views and making international headlines.