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ROVIO
ANGRY BIRDS SPACE SLINGSHOT
Rovio slingshots its way into the extraterrestrial history books
2000% +
INCREASE IN ENGAGEMENT
7 MILLION+
VIEWS ON YOUTUBE
5 MILLION +
VIEWS ON INSTAGRAM
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Mission
Catapult Red from 120,000 feet.
For those of us old enough to remember, the Angry Birds game was nothing short of a cultural phenomenon when it first arrived on the scene, and it’s continued to captivate peoples’ imaginations – and thumbs – ever since! To celebrate the upcoming re-release of the fan-favourite Angry Birds Space, Rovio asked us to help them to slingshot the franchise’s protagonist into the unknown, for real this time…
Execution
Building a catapult doesn’t sound like rocket science, does it? But engineering one hardy enough to withstand the extremes of space was actually no mean feat. Various iterations were tried and tested – to destruction in some cases! – before settling on a silicon sling paired with a super-stiff carbon fibre frame with a cartoonesque 3D-printed shell. Such precision engineering enabled us to launch an Angry Bird plushie headlong into the stratosphere, providing Rovio with a compelling set of marketing assets to kick off its space-themed campaign.