Pie floating in space with Earth in the background covered by clouds

WORLD PIE EATING CHAMPIONSHIPS

 

BRIEF

Send a pie into space to promote the World Pie Eating Championships.

World Pie Eating Championships launching pie into space

CAMPAIGN

In late 2016, we were approached by the organisers of the World Pie Eating Championships. Based in Wigan, the event is a fun promotional exercise for a national pie manufacturer and year-on-year they’ve conducted a different stunt to generate some press coverage for the event. This year, they wanted to launch a meat and potato pie into space.

 

We invited local press to the launch, including BBC local news, relayed the footage back to head office for a rapid production turnaround minutes after our craft landed and had a press release ready to go out to carefully selected media contacts as soon as possible, all to capitalise on the initial buzz around the launch.

Pie in space with Earth in background

RESULTS