Send a pie into space to promote the World Pie Eating Championships.
In late 2016, we were approached by the organisers of the World Pie Eating Championships. Based in Wigan, the event is a fun promotional exercise for a national pie manufacturer and year-on-year they’ve conducted a different stunt to generate some press coverage for the event. This year, they wanted to launch a meat and potato pie into space.
We invited local press to the launch, including BBC local news, relayed the footage back to head office for a rapid production turnaround minutes after our craft landed and had a press release ready to go out to carefully selected media contacts as soon as possible, all to capitalise on the initial buzz around the launch.
100 million cross-channel video views.
Over 1000 press mentions including digital media channels like I F*cking Love Science, Yahoo News and Ars Technica and traditional media outlets including BBC News, The Daily Mail, The Guardian, The Metro and many, many more.