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Ben & Jerry’s Boots on the moooo’n ice cream tub in space above Earth on a plinth with Space Force logo

BEN & JERRY'S | SPACE FORCE

Brief

BRIEF

Put Ben and Jerry's newest ice cream flavour into space in honour of Netflix’s Space Force.

Astronaut hand touching Ben & Jerry's Boots on the Moooon ice cream

CAMPAIGN

Ben and Jerry's were tasked with creating an all-new space-themed flavour of ice cream for Space Force: Boots on the M'oooon. They came to us to achieve what the show’s main characters couldn’t: a perfectly executed space launch to demonstrate the limited edition product. With temperatures dropping to -60°C (-76°F) in the stratosphere, we can confirm that the ice cream returned beautifully chilled and is absolutely delicious with undertones of subtle spaciness.

Ben & Jerry’s Boots on the moooo’n ice cream tub in space above Earth on a plinth with Space Force logo with head-up display (HUD) showing flight information

RESULTS

  • 50,000+ cross-channel video views

  • 40+ feature articles including Forkly, Maxim, refinery29, Fox Business and Comicbook.com

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